Turn website visitors into booked meetings.
Enformo is a form, enrichment, lead routing, a scheduler and a simple CRM in one tool. Visitors enter their email, Enformo fills in the rest, and they book a time with the right person.
Built for small businesses and early startups with growing teams. No sales ops needed.
Free for 30 days, then $10 a month per user. No sales call.
Stop chasing demo requests by email.
With Enformo
- 1
The visitor enters their email.
1 field
- 2
Enformo fills in the rest.
name, title, company, size
- 3
They book a time with the right person before they leave the page.
on your calendar
You don’t do any of it.
With a contact form
- 1The visitor fills in eight fields.
- 2You get an email.
- 3You look them up.
- 4You reply with a calendar link.
- 5They book, if they still remember you.
You do 3 of the 5.
Five tools in one.
Built for small businesses and early startups with growing teams. You don’t need a sales ops person to set it up or keep it running.
Form
1/5Ask for an email. Enrichment fills in the rest, so your form only asks what’s missing.
How it worksEnrichment
2/5Company and person data on every lead, included in the price.
How it worksRouting
3/5Send each lead to the right person using rules you set. On your own? Skip it.
How it worksScheduler
4/5Visitors pick a time right after the form. One-to-one, round-robin and group meetings.
How it worksCRM
5/5Track every lead through your stages, from first visit to won or lost.
How it works
1/5 form
Build your form. Put it on your website.
Make your demo request form in Enformo’s form builder, then add it to any page with one snippet, or share a hosted link.
- Add, remove and reorder fields, including choices and dropdowns
- Skip any field enrichment already answered
- Your logo and colors, so it looks like your site
- Embed with one snippet, or use a hosted link
<!-- paste where the form goes -->
<script src="https://app.enformo.com/embed.js"
data-form="demo-request"></script>2/5 enrichment
Know who’s booking before the call.
Every lead comes with person and company data. It fills in your form, and it’s on the lead record when your rep opens it.
- Person: name, title, seniority, location and LinkedIn
- Company: name, website, industry, size and headquarters
- Works with personal emails too, though work emails find more
- 10 enriched leads per user each month, then $0.75 each. Only charged on a match.
3/5 routing
Send every lead to the right rep.
Set rules by territory, company size, industry or any answer on the form. Each rule sends the lead to a person or a team, checked from the top down.
- Territories by country, state or region across your sales teams
- Round-robin within a team, or the first rep available
- Unqualified leads see a thank-you page, not your calendar
- On your own? Skip routing and every lead comes to you
4/5 scheduler
Book straight onto Google and Outlook calendars.
Connect Google Calendar or Microsoft Outlook. Enformo checks each rep’s real availability, books the meeting and sends the invite.
- Works with Google Calendar and Microsoft Outlook
- Scheduling links you can drop into Gmail or Outlook emails
- One-to-one, round-robin and group meetings
- Every booking is on the rep’s calendar and the lead record
5/5 crm
Track every lead from first visit to closed deal.
Every lead lands in a simple CRM with its enrichment, notes and full history. Move it through your stages and see where leads drop off, without hiring someone to run it.
- Stages from new and meeting booked to working, won and lost
- Conversion at every step, from form started to deal won
- Notes and a full activity timeline on each lead
- Syncs to a bigger CRM if you outgrow it
Pricing
One plan. Free for 30 days, then $10 a month per user.
| Job | Product | Price per month |
|---|---|---|
| scheduler | Calendly Standard 1 seat | $12 |
| form | Typeform Basic 100 responses | $39 |
| enrichment | HubSpot Breeze Intelligence 100 credits, plus a paid HubSpot plan | $50+ |
| total | ||
Month to month. Or pay yearly for $8 per user / month.
- Form builder, website embed and hosted links
- Person and company enrichment, 10 leads per user each month
- Routing rules, territories and round-robin
- Scheduling with Google Calendar and Microsoft Outlook
- CRM with stages and conversion tracking
- Sync to another CRM, and your branding
- Unlimited forms, leads and bookings
No sales call. Cancel anytime.
Extra enriched leads cost $0.75 each. You’re only charged when we find a match.
Other tools are shown at public list prices as of November 2026, billed monthly. Chili Piper Routing & Scheduling is sold as a $15,000/year contract, shown per month. HubSpot Breeze Intelligence (formerly Clearbit) also requires a paid HubSpot plan, which isn’t included. Prices change; see Calendly, Typeform, HubSpot and Chili Piper.
Set it up yourself today.
No demo and no sales ops needed. Build a form, connect your calendar and take your first booking.